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What is crowdsourcing?

  1. Recruiting experts for a project

  2. Using online users to gather help or funds

  3. A method for conducting closed surveys

  4. Outsourcing tasks to third-party companies

The correct answer is: Using online users to gather help or funds

Crowdsourcing is a practice that leverages the collective intelligence, skills, or resources of a large group of people, typically through online platforms, to accomplish a specific task. The idea is to tap into the diverse capabilities of the public for help, whether it be in gathering information, funding a project, or generating ideas. The correct choice highlights the role of online users in this process, which is fundamental to the concept of crowdsourcing. By engaging a broad audience via the internet, organizations can access a vast pool of insights or resources that would be difficult or costly to obtain through traditional methods. While recruiting experts for a project may involve a targeted effort to find specific qualified individuals, it does not embody the wide-ranging community involvement that defines crowdsourcing. Similarly, closed surveys are a method for collecting feedback from a specific group, rather than utilizing the open contributions of a larger, more varied audience. Outsourcing tasks to third-party companies can involve a more formalized agreement and specific business relationships, diverging from the more open and community-oriented nature of crowdsourcing.